• Owns end-to-end strategy for assigned campaigns, including audience segmentation, journey mapping, and informing channel mix and messaging within established marketing strategy. • Develops integrated campaign plans aligned with business goals, product priorities, and audience needs. • Collaborates with growth marketing, brand and content strategy, and sales teams to ensure cohesive execution. • Leads campaign execution across email, web, social, paid media, and other digital channels, including webinars. • Helps oversee campaign timelines, deliverables, and stakeholder communications using project management best practices.