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Role Description

The Senior Director, Production Print Marketing leads the strategic development and execution of go-to-market initiatives to drive market share and revenue growth within the production printing sector. This role exists to bridge the gap between product innovation and sales success by cultivating a dominant brand presence through expert customer marketing and high-level industry influence. The successful candidate will accelerate demand and deliver effective sales enablement tools that position Canon as the premier choice in the Production Print space.

• Represent Canon at Industry Events: Serve as a primary brand ambassador and keynote presence at major industry trade shows to showcase technological advancements and build executive-level rapport with prospective clients and partners.
• Cultivate Media and Analyst Relations: Establish and maintain authoritative relationships with key industry analysts and trade media to secure favorable positioning, positive reviews, and thought leadership opportunities for Canon.
• Lead Strategic Go-to-Market (GTM) Planning: Orchestrate the comprehensive GTM strategy for the Production Print portfolio by aligning product strategies with market demands to ensure successful communications and sustained commercial momentum.
• Direct Customer Marketing & Demand Generation: Lead the strategic growth, demand generation, and pipeline generation for the production print portfolio.
• Drive Sales Enablement and Field Support: Partner closely with the sales organization by providing market intelligence, specialized sales tools, and high-level support for targeted opportunities to increase win rates against.

Qualifications

• Education: Bachelor’s degree in Marketing, Engineering, or Business, plus 15 years of related experience
• Industry Knowledge: A minimum of 15+ years of progressive marketing leadership experience within the Production Print or Graphic Communications industry, with specific knowledge of inkjet, toner, and finishing workflows.
• Workstyle: Remote, but requiring regular onsite presence at Melville, NY Headquarters and regional offices.
• Travel: Significant domestic and occasional international travel is required (approximately 60-70%) to visit headquarters and regional offices, attend trade shows and industry events, and meet with key accounts (valid driver’s license and acceptable driving record necessary).
• Executive Presence: Ability to distill complex technical data into compelling narratives for C-suite stakeholders and industry analysts.
• Bilingual: Fluency in both English and Spanish to effectively lead cross-cultural teams and engage diverse customer bases across the production print and packaging markets.
• No specific professional licenses are required; however, certifications in Strategic Marketing or Executive Leadership are preferred.

Requirements

• We are providing the anticipated base salary range for this role: $182,990 - $274,040.
• There is also MBO bonus opportunity, car allowance and gas card.

Benefits

• Employee referral bonus
• Employee discounts
• “Dress for Your Day” attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you can’t get anywhere else