• Own the content strategy across the customer journey (awareness thru adoption) and key channels (web, social, email, events, campaigns) • Set editorial standards (voice, accuracy, governance) and keep quality high across all assets • Establish and maintain the red thread, so teams use consistent language, claims, and proof points—tailored by audience, not reinvented • Create and edit high-impact content for senior business and technical audiences (POVs, articles, briefs, case studies, scripts, web experiences) • Use AI/LLM workflows to accelerate research, ideation, drafting, repurposing, and localization—with human judgment and accountability • Partner across Product Marketing, Demand Gen, Comms, Brand, Product, and SMEs to source insights and ship integrated programs • Own the content creation agency relationship end-to-end: briefs, scope of work, timelines, reviews, and quality • Track and improve content performance (engagement, SEO, conversion influence, answer-engine performance) and iterate based on evidence