• Lead the development and implementation of a regional advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles. • Work with local country teams to cultivate and manage relationships with social-first content creators and influencers. • Help oversee external agencies across the entire region, to foster an environment that inspires and facilitates authentic storytelling, and ensures the delivery of best-in-class content. • Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies. • Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies. • Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ ,Sprinklr, etc. • Provide expert consultation on local influencer strategies, offering best practices and ensuring alignment with global strategies and campaigns. • Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns. • Establish the brand and the influencer management team as thought leaders in the industry. • Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights. • Expertly navigate competing internal priorities to develop a cohesive, strategic, and balanced influencer roadmap for the LATAM region.