America’s best-loved brewery, creating strong communities and meaningful moments for over 165 years. Enjoy responsibly.
Coordinator, Field Marketing
Location
California + 1 moreAll locations: California, Tennessee
Posted
11 days ago
Salary
$66.4K - $78.9K / year
Job Description
Job Requirements
- There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events.
- Product Knowledge: Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape.
- Marketing Strategy: Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales.
- Event Planning: Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty.
- Consumer Engagement: Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty.
- Communication: Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors.
- Presentation Skills: Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits.
- Sales Support: Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets.
- Creativity: Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market.
- Budget Management: Skill in managing marketing budgets efficiently to maximize return on investment.
- Problem Solving: Ability to identify and address challenges and obstacles that may arise during marketing initiatives.
- Adaptability: Willingness to adapt to changing market conditions and consumer preferences.
- Relationship Building: Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders.
- Organization: Effective organizational skills to manage multiple marketing initiatives and events simultaneously.
- Regulatory Knowledge: Awareness of and compliance with industry regulations, especially if working with alcoholic beverages.
- Product Sampling: Experience and skill in conducting product sampling events and activities.
- 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
- 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success.
- Success in building collaborative projects from idea to execution
- Marketing communication with emphasis on building strategic partnerships
- Alc beverage experience is a plus!
Benefits
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
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