• Maximize sell-in, sell-through, and market share across all sales channels. • Implement and execute sales strategies to align with business objectives. • Build and maintain strong relationships with independent bicycle retailers. • Ensure new product introductions are represented at launch. • Identify and establish new channels and partners for products. • Create a seamless rider journey by integrating click-and-collect and promotion programs. • Represent Specialized Bicycles at industry events and trade shows. • Regularly analyze market conditions and competitor activities.