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Role Description

The E-Commerce Specialist is a high-impact, results-driven role responsible for managing the full digital purchasing experience for Trustwell’s e-commerce channel, supporting three core products: Food Processor, AskReg, and Genesis Foods.

• Own e-commerce strategy, execution, and performance across the end-to-end funnel including product merchandising, digital storefront optimization, cart experience, checkout flows, pricing alignment, and post-purchase follow-up.
• Directly accountable for driving online revenue and owns the associated marketing budget to support customer acquisition and growth.
• Partner closely with Product, Revenue Operations, Sales, and Customer Success to ensure a seamless and high-converting self-serve path for self-service customers.
• Manage the full e-comm funnel; product listing strategy, page content, checkout experience, pricing display, promotions, and cross-sell optimization.
• Monitor and optimize the digital storefront(s) across Trustwell domains and 3rd-party platforms where applicable.
• Develop, execute, and manage paid digital marketing campaigns (e.g., SEM, display, retargeting, paid social) aligned to e-commerce goals and budget.
• Track and report on key performance indicators including conversion rates, AOV, CAC, ROAS, and online revenue growth.
• Collaborate with Product Marketing to align on messaging and positioning for e-comm buyers; test pricing, bundles, and offers.
• Partner with Finance and RevOps to forecast e-commerce revenue, align reporting frameworks, and ensure budget accountability.
• Use A/B testing and CRO strategies to optimize the e-comm experience and improve conversion rates and customer LTV.
• Own and manage relationships with any e-commerce or martech platforms/tools required to support the funnel.
• Identify and resolve friction in the digital buying journey, and ensure smooth coordination between Trustwell’s self-serve and assisted-sell motions.
• Use e-commerce performance data and buyer behavior insights to inform cross-functional discussions with Product, Finance, and Revenue teams on self-service pricing, packaging, and promotions.
• Perform other duties as assigned.

Qualifications

• Strong understanding of B2B e-commerce or digital SaaS sales models, with direct experience managing online storefronts and checkout workflows.
• Hands-on experience running digital performance marketing campaigns and managing budget to defined revenue goals.
• Familiarity with tools such as FastSpring, Shopify, HubSpot, Google Ads, Google Analytics, Tag Manager, or similar.
• Proficiency with CRO tools and tactics, A/B testing platforms, and customer journey optimization best practices.
• Analytical mindset with experience measuring and reporting on full-funnel KPIs (e.g., ROAS, CAC, AOV, MRR).
• Detail-oriented, self-motivated, and able to work cross-functionally in a fast-moving environment.
• Excellent verbal and written communication skills, with the ability to translate product complexity into clear digital buying flows.

Requirements

• Bachelor’s degree required (marketing, business, e-commerce, or a related field preferred).
• Minimum 3–5 years of relevant experience in digital marketing, growth, or e-commerce for a SaaS or software business.

Benefits

• Full healthcare benefits, including medical, dental, and vision.
• Supplemental benefits, including STD, LTD, HSA, 401k, etc.
• Responsible Time Off (PTO) + Holiday Pay
• Competitive Compensation + Bonus!
• Excellent culture, growth opportunities, plus much more...

Hiring Process

• Interview with Human Resources
• Panel Interview (Yes, you + 4 others)
• Potential Peer Interview
• Offer of Employment (Background Screening/References)