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Role Description

MoldCo is at a pivot point. We’ve found product-market fit. Now we need creative-market fit. We’re looking for a freelance performance creative who lives at the intersection of high-end production and ruthless data analysis.

This isn’t a plug-and-play role. You’ll own the creative process from concept to copy to production, developing Meta-native ads that stop the scroll and drive real conversions. You’ll test relentlessly, learn fast, and collaborate with our team to double down on what works.

• Concept, script, and produce Meta-native ads (UGC-style videos, high-spec brand spots, mashups, and static disruptors).
• Write on-brand ad copy, hooks, and headlines that align with the creative hypothesis.
• Launch 3-10 distinct creative concepts per week, backed by structured testing and learnings.
• Run iterative cycles for every winning ad, produce 3 new hooks; for every loss, analyze and document insights.
• Approach each campaign with a hypothesis-first mindset (“Why will this stop a homeowner worried about air quality?”).
• Participate in weekly syncs to review performance data and plan the next sprint.
• Move fast from brainstorm to live ad while maintaining brand integrity and quality.

Qualifications

• Proven experience producing high-performing creative for Meta platforms.
• Strong understanding of ad performance metrics and the relationship between creative and conversion.
• Strategic thinker who combines storytelling instincts with data-driven testing.
• Comfortable working independently and collaboratively in quick feedback loops.
• Bonus: Familiarity with healthcare advertising guidelines or DTC wellness brands.

How to Apply

• Share a short note about your approach to testing creative.
• Include a link to your portfolio, specifically highlighting Meta ad creatives (UGC, direct response, and high-intent concepts) or Facebook ad library links for accounts you’ve managed.

Compensation

$70/hr