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Role Description

We are looking for a driven, creative, and data-oriented Growth Marketing Manager to lead the execution of our core marketing initiatives across HubSpot campaigns, social media, paid advertising, and events.

You will collaborate closely with a fully remote team and play a key role in increasing brand awareness, driving engagement, and supporting pipeline growth through integrated digital and event-based marketing efforts.

This role is ideal for a hands-on marketer who enjoys building, testing, and optimizing campaigns end to end from strategy and creative development to execution, measurement, and iteration.

Key Responsibilities

• Campaign & Growth Marketing
  • Own the planning, execution, and optimization of integrated marketing campaigns using HubSpot.
  • Build and manage HubSpot workflows, email campaigns, forms, landing pages, and reporting dashboards.
  • Partner with internal stakeholders to align campaigns with business objectives and growth goals.
  • Monitor campaign performance, analyze results, and continuously optimize based on data and insights.
• Social Media Strategy & Execution
  • Own the company’s social media strategy and execution, with a primary focus on LinkedIn (organic and paid).
  • Develop and maintain a consistent content, posting, and advertising calendar.
  • Create and publish engaging, on-brand content that balances technical thought leadership with accessible, creative storytelling.
  • Manage paid social campaigns, including targeting, creative testing, budget optimization, and performance reporting.
  • Research competitors and industry trends to inform content strategy and experimentation.
  • Test and explore additional platforms (e.g., Instagram, X/Twitter, TikTok) as appropriate.
• Events & Field Marketing
  • Plan and execute in-person and virtual events, including conferences, trade shows, webinars, and roundtables.
  • Own the full event lifecycle: strategy, budgeting, logistics, vendor coordination, onsite execution, and post-event follow-up.
  • Collaborate with internal teams to ensure events support brand awareness and pipeline goals.
  • Track event performance and ROI, including lead capture and post-event engagement.
• Reporting & Optimization
  • Regularly report on marketing performance across campaigns, social, and events.
  • Translate data into clear insights and recommendations for stakeholders, including leadership.
  • Use experimentation and testing to continuously improve results across channels.

Qualifications

• 2–5+ years of experience in growth marketing, digital marketing, or campaign-focused roles.
• Hands-on experience managing campaigns in HubSpot.
• Proven experience running organic and paid social media campaigns, especially LinkedIn.
• Experience planning and executing marketing events (virtual and in-person).
• Strong analytical skills with the ability to measure performance and optimize accordingly.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously.
• Creative, proactive, and solutions-oriented mindset with a strong sense of ownership.
• Experience in energy, SaaS, or other technical industries is a plus but not required.