indie.io
On a mission to support indie game developers with the resources, services, and management tools needed for success!
Audience & Lifecycle Strategy Lead – Contract
Location
North Carolina
Posted
8 hours ago
Salary
Not specified
Bachelor Degree4 yrs expEnglish
Job Description
• Serve as the strategic lead across audience discovery, planning, activation, and measurement
• Drive CRM and PRM optimization initiatives
• Partner closely with brand, analytics, and external agency teams to develop integrated audience strategies
• Oversee CRM/PRM audits, optimization planning, testing strategies, and reporting to strengthen lifecycle marketing impact
• Partner with activation and media teams to define and deploy audience segments
• Establish KPI frameworks to measure audience performance and business impact
Job Requirements
- 4+ years of experience in audience strategy, CRM/PRM strategy, lifecycle marketing, or data-driven marketing roles
- Strong understanding of first-party data strategy, segmentation methodologies, and audience frameworks
- Experience translating business goals into actionable audience and lifecycle marketing plans
- Experience auditing and optimizing CRM/email programs
- Ability to analyze performance data and translate insights into strategic recommendations
- Strong presentation and client communication skills
- Highly organized with the ability to manage multiple stakeholders and priorities
Benefits
- Competitive compensation aligned with experience and scope of work
