• Provide end-to-end planning, management, and logistical execution • Create workback schedules and execute logistics to plan • Serve as onsite and ongoing point of contact and marketing lead for all aspects of conference and trade show presence • Manage attendees at all levels, from executive leadership and sales staff to clients and VIPs, including accommodations, registrations, and AV needs • Manage sponsorship packages and coordinate timely creation of signage, advertising and collateral with content leads • Partner with cross-functional teams to ensure cohesive storytelling and experience design across all touchpoints • Plan and manage ancillary events such as dinners, receptions, and client entertainment as components of industry conference presence • Develop activations to drive booth traffic and meaningful commercial touchpoints • Coordinate and support lead retrieval with growth marketing colleagues; manage or support webinars • Prepare pre-event communications and host pre-meeting/team orientations • Oversee booth load-in, set-up, and tear down with exhibit vendor • Manage master events calendar across B2B market segments • Create and maintain event playbooks, 'Know Before You Go' documentation, and event guidelines to ensure consistent, high-quality execution across all events • Maintain comprehensive event trackers and project plans to keep cross-functional stakeholders aligned and informed • Oversee branded merchandise creation, warehousing, and deployment • Develop turn-key presence and streamlined deployment for smaller shows • Create detailed budgets and manage events to plan • Track expenses and manage investments to drive ROI • Manage vendors and develop, review, and negotiate SOWs to support business objectives • Establish show goals and metrics and work cross-functionally to communicate and measure performance • Provide clear, concise, and timely communication to internal teams, senior leadership, and external stakeholders • Create post-event reports with results and optimization recommendations