Product Marketing Lead
Location
United States
Posted
11 days ago
Salary
Not specified
No structured requirement data.
Job Description
About KatRisk
KatRisk is a leading provider of catastrophe risk modeling solutions, dedicated to helping businesses and organizations understand, manage, and mitigate the risks associated with natural disasters. Our innovative technology and expertise enable clients to make informed decisions, optimize their risk management strategies, and safeguard their assets and operations against potential catastrophes.
Role Overview
We are seeking a Product Marketing Lead to define and execute the go-to-market strategy for KatRisk’s catastrophe modeling and climate risk solutions.
This role sits at the intersection of product, commercial, and market strategy. You will translate complex scientific and technical capabilities into compelling value propositions for insurers and risk professionals. You will own positioning, messaging, launches, competitive intelligence, and sales enablement.
This is a highly strategic and visible role with significant influence across product strategy and revenue growth. This is a remote role.
Responsibilities
Product Positioning & Messaging
- Develop clear, differentiated positioning for KatRisk’s modeling and analytics solutions.
- Translate complex catastrophe modeling science into value-driven narratives for underwriting, actuarial, and executive audiences.
- Define ICPs, buyer personas, and segment-specific messaging.
- Support integration of recently acquired companies and products.
Go-to-Market Strategy
- Lead product launches from strategy through execution.
- Partner with Product to shape roadmap messaging and market readiness.
- Work with Sales to align GTM plans for new perils, enhancements, and platform. capabilities
Sales Enablement
- Build high-impact sales tools (battlecards, pitch decks, case studies, objection handling guides).
- Equip commercial teams to articulate differentiation against leading competitors.
- Support key enterprise deals with strategic messaging and competitive positioning.
Competitive Intelligence
- Maintain structured competitive analysis across catastrophe modeling vendors.
- Monitor industry trends (regulatory shifts, climate analytics advancements, modeling methodology updates).
Thought Leadership & Market Presence
- Partner with marketing to support content strategy (whitepapers, webinars, industry events).
- Help position KatRisk as a leader in next-generation climate risk analytics.
- Support industry conference strategy (e.g., reinsurance and catastrophe modeling forums).
Requirements
- 7+ years of experience in product marketing, preferably in:
- Insurtech
- Catastrophe modeling
- Climate risk analytics
- Enterprise SaaS serving financial services
- Ability to translate technical products into business value.
- Experience launching complex, data-driven products.
- Comfort working with scientific and engineering teams.
- Strong executive communication skills.
- Proven ability to influence cross-functional stakeholders.
Location
Chicago, Illinois (Remote)
Department
Marketing
Employment Type
Full-Time
Minimum Experience
Experienced
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