We are growing fast and looking for a strategic, hands-on Director of Integrated Marketing to develop and execute cohesive, multi-channel campaigns (digital, social, traditional, experiential) that drive brand awareness and business growth. The Dir of Integrated Marketing will serve as a strategist and integrator leading cross-functional initiatives, managing marketing budgets, and analyzing data to optimize campaign performance. Key responsibilities include strategic planning and brief writing, agency management, and ensuring brand consistency across all touchpoints. You will directly oversee brand and product marketing, organic social, and the GTM process for major marketing initiatives such as product launches, and seasonal and brand campaigns designed to drive acquisition, retention, LTV, and brand equity. Reporting to the CMO, this role also partners closely with Product, R&D, Operations, Creative Services, Growth, and Customer Success.

Your day-to-day:

• Lead GTM: Define and run a repeatable, cross-functional GTM framework for new product launches, holiday campaigns, and major brand initiatives.
• Strategic briefs: Write and validate concise strategic briefs that align positioning, target segments, messaging, creative direction, and KPIs.
• Integrated campaigns: Partner with cross-functional leaders to plan, execute, and optimize omnichannel campaigns (performance, content, PR, social, email, in-app, retail partnerships) to meet revenue and brand goals.
• Cross-functional leadership: Coordinate stakeholders (product, operations, supply, creative, analytics) to deliver launches on time and on budget.
• Measurement & optimization: Set KPI frameworks, build dashboards, run post-mortems, and iterate on creative and channels based on data.
• Brand stewardship: Ensure on-brand messaging and creative consistency across all touchpoints; champion the brand voice and ingredient-focused positioning.
• Budget & vendor management across select channels: Own agency relationships for organic social, brand strategy, consumer insights and PR.

We'd love to hear from you if you have:

• 7+ years marketing experience with at least 3+ years in a similar role.
• Proven CPG experience (brand or product marketing within packaged food and/or pet care preferred).
• Direct experience in DTC ecommerce and subscription businesses with demonstrable growth results.
• Deep experience writing strategic marketing briefs and driving cross-functional GTM execution.
• Strong analytical skills; comfortable working with LTV/CAC models, cohort analysis, and attribution.
• Hands-on experience with paid acquisition channels (Meta, Google, programmatic), email/CRM platforms, and content/social.
• Excellent written and verbal communication; ability to influence at senior levels.
• Track record of building repeatable processes and scaling marketing operations.

Nice-to-Haves

• Passion for pets and knowledge of pet nutrition trends.
• Experience with fresh or refrigerated CPG product launches 
• Familiarity with subscription/recurring revenue optimization tools and platforms.
• Agency or creative production background.

Why Join Us?

• Unlimited PTO – we trust you to take the time you need.
• Equity program – a chance to own part of the company!
• 401k plan with employer match – invest in your future.
• Annual work-from-home stipend – set up your workspace for success.
• Competitive Medical, Dental, Vision plans – company covers 80%.
• Sundays subscription for your pup! – because we care about your furry friends.
• Parental leave & PAWrental leave – support for growing families, both human and pet.
• Discounted pet insurance – keep your pets happy and healthy.

**RECRUITING SCAM ALERT**

We’ve been made aware of scammers impersonating Sundays for Dogs and inviting candidates to interview via Microsoft Teams.

To protect yourself, please note:

• We do not conduct interviews over Microsoft Teams.
• All interview scheduling communications will come from one of the following domains: @ats.rippling.com (our official applicant tracking system) or @sundaysfordogs.com.

If you receive outreach from any other email domain or are asked to communicate outside of these channels, it is not from our team.

We strongly suggest you do not share any personal or confidential information if you are unsure about the legitimacy of the communication.

If you have questions about whether a message is legitimate, contact us directly at people@sundaysfordogs.com.