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Role Description

We are seeking a hands-on Vice President of Marketing to lead and operate the firm’s marketing function. This role reports directly to the Chief Revenue Officer and is responsible for translating revenue strategy into measurable pipeline impact through disciplined execution across demand generation, sales enablement, and brand positioning.

As VP of Marketing, you will serve as the functional head of marketing and primary driver of marketing execution at CyberGuard Advantage. Working in close partnership with the CEO, CRO, Sales Leadership, and Practice leaders, you will align marketing initiatives to pipeline targets, revenue priorities, and go-to-market focus areas.

This is a builder-operator role designed for a leader who can both set direction and execute with rigor in a services-driven, growth-oriented environment.

Key Responsibilities

• Marketing Strategy & Functional Leadership
  • Lead the marketing function and serve as the primary owner of marketing execution and results
  • Translate revenue goals and go-to-market priorities into clear marketing plans and measurable initiatives
  • Develop annual and quarterly marketing plans aligned to pipeline and booking targets
  • Establish KPIs tied to marketing-sourced and marketing-influenced pipeline
  • Serve as a strategic partner to the CEO and CRO and Sales Leadership on campaign prioritization and messaging
• Demand Generation & Pipeline Support
  • Design and execute integrated demand generation programs supporting net-new logo acquisition and existing-client expansion
  • Align campaigns to ICPs, vertical priorities, and service lines
  • Support outbound, ABM, digital, partner, and event-driven programs
  • Track funnel performance, campaign ROI, and revenue contribution
  • Optimize programs based on data, feedback, and pipeline gaps
• Sales Enablement & Field Marketing
  • Own development and maintenance of sales enablement materials (pitch decks, case studies, one-pagers, proposal content)
  • Ensure alignment of messaging across all service lines
  • Support key industry conferences and events (e.g., RSA, Black Hat, ISACA, PCI NA)
  • Provide marketing support for strategic pursuits and high-value opportunities
• Brand, Messaging & Content
  • Maintain consistent positioning and messaging across marketing channels
  • Translate complex cybersecurity and compliance offerings into differentiated market narratives
  • Oversee thought leadership initiatives, website updates, and campaign content
  • Act as steward of the CyberGuard Advantage brand in coordination with Revenue leadership
• Marketing Operations & Contractor Oversight
  • Oversee the marketing calendar, campaign workflows, and performance tracking
  • Coordinate with external marketing vendors and contractors to set priorities and ensure high-quality execution
  • Lead agency and vendor relationships
  • Maintain marketing budget tracking and ROI reporting
  • Design and implement scalable processes to support future team growth

Qualifications

• 8–12 years of B2B marketing experience, preferably in cybersecurity, compliance, or professional services
• Experience leading marketing functions in growth-stage or mid-market organizations
• Proven success driving measurable pipeline contribution
• Strong collaboration skills with Sales and Revenue leaders
• Experience operating in resource-constrained environments with contractor oversight
• Data-driven mindset with disciplined operational execution
• Experience with CRM and marketing automation ecosystems
• Bachelor’s degree or equivalent experience

Benefits

• Direct alignment with Revenue leadership and measurable growth impact
• Opportunity to own and scale the marketing function
• High-autonomy environment with clear accountability
• Exposure to complex, enterprise cybersecurity markets
• Competitive compensation with performance incentives
• Comprehensive benefits and remote flexibility

Ready to Build and Scale?

If you are a hands-on marketing leader who thrives in a revenue-aligned environment and is energized by ownership, accountability, and measurable results, we would welcome the opportunity to connect.