Paid Social & Meta Ads Manager (Performance Marketing)

Remote – Must be based in a U.S. state where Allstar Services operates

Drive Performance Across a National Brand Portfolio

Allstar Services is hiring a hands-on Paid Social & Meta Ads Manager to lead paid acquisition across a fast-growing portfolio of residential roofing and home services brands.

This role owns the strategy, execution, and optimization of Meta (Facebook & Instagram) advertising campaigns across 20+ brands nationwide.

Each brand runs $8K–$20K in monthly Meta advertising, resulting in $160K–$400K in total monthly ad spend under management.

We're looking for someone who is highly comfortable inside Meta Ads Manager, understands performance marketing deeply, and can continuously optimize campaigns to generate qualified leads across multiple local markets.

This is not an organic social media role. The focus is paid acquisition, campaign optimization, creative testing, and performance analysis.

If you thrive managing large budgets, analyzing data, and scaling campaigns that deliver real results - this role is for you.

What You'll Do

Own Paid Social Performance Across 20+ Brands

• Manage paid Meta campaigns (Facebook & Instagram) across a portfolio of residential roofing brands

• Oversee $160K–$400K in total monthly ad spend

• Build, launch, and optimize campaigns with minimal oversight

• Monitor budgets, performance trends, and lead flow daily

Optimize Campaign Performance

• Continuously test creative, audiences, messaging, and campaign structure

• Track and improve key performance metrics including:

  • Cost per Lead (CPL)

  • Conversion rate

  • CTR

  • CPM

  • Lead quality

• Scale top-performing campaigns and adjust budgets accordingly

Creative Testing & Ad Development

• Identify which creatives, formats, and messages are driving results

• Write clear creative briefs for designers

• Rapidly launch new ad variations based on performance insights

• Prevent creative fatigue through continuous iteration

Manage Multi-Brand Campaign Execution

• Manage campaigns across 20+ brands and multiple local markets

• Maintain clean campaign structure and documentation

• Stay organized while balancing shifting priorities

Reporting & Insights

• Analyze campaign performance and report key metrics

• Translate marketing data into actionable insights

• Identify opportunities for improvement and future testing

Cross-Team Collaboration

• Work closely with internal marketing leadership and creative teams

• Coordinate with external partners when needed while maintaining ownership of performance

Required Experience

• 4+ years of hands-on paid social advertising experience

• Strong expertise managing campaigns in Meta Ads Manager (Facebook & Instagram)

• Experience personally managing significant ad budgets ($100K+ monthly across campaigns preferred)

• Proven success running lead generation or conversion campaigns

• Experience managing multiple campaigns or brands simultaneously

• Strong analytical mindset with deep understanding of:

  • CPL

  • CPA

  • CTR

  • CPM

  • Conversion metrics

Preferred Experience

• Paid media experience in home services, local services, or lead generation businesses

• Experience managing multi-location or multi-brand marketing portfolios

• Experience working with marketing attribution tools, CRM integrations, or reporting dashboards

• Experience collaborating with creative teams to improve ad performance

This Role Is NOT

• Organic social media management

• Content calendars or social posting

• Influencer marketing

• Community management

We are specifically looking for a performance-focused paid media expert who owns Meta advertising results.

Why Join Allstar Services?

Allstar Services is a rapidly growing, private equity–backed platform building a national network of leading residential roofing and exterior home service brands.

When you join Allstar, you'll:

• Work with large advertising budgets and measurable growth goals

• Manage marketing across 20+ brands nationwide

• Join a high-performing marketing team that values results

• Have the opportunity to make a direct impact on company growth

If you enjoy solving marketing challenges, optimizing campaigns, and driving measurable results, you'll thrive here.

About Allstar Services

At Allstar Services, we're redefining the roofing and exterior remodeling industry with fast-paced growth and high-impact opportunities. Backed by Morgan Stanley Capital Partners, we operate a national network of top-performing residential and commercial roofing companies, delivering best-in-class solutions to homeowners and businesses across the U.S.

We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you can gain valuable experience in a dynamic industry.

Visit allstarservicesnow.com to explore our brands.

Allstar Home Services is an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Compensation & Benefits

Salary: $95,000 base salary (DOE) + bonus eligibility

Benefits include:

• Health, dental, and vision insurance

• 401(k) with company match

• Unlimited PTO

• Remote-first flexibility

• Professional development opportunities

• Collaborative team environment with clear paths for growth