• This role serves both as the primary media relations resource for the Patient and Provider Services business line and supports enterprise reputation advancement efforts. • The role leads the creation and implementation of integrated Public Relations plans, projects and campaigns for NMDP patient and provider audiences, crafting strategies and managing projects from ideation through development and implementation. • This work will include the promotion of key research breakthroughs and clinical partnerships that are instrumental to advancing NMDP’s brand reputation and thought leadership and should collaborate with other members of the enterprise marketing team to ensure effective media coverage for the enterprise. • Develops relationships with key media contacts as well as influencers and provides support of issues and crisis management. • Develops strategies for and implements public relations activations to support patient and provider initiatives and goals. • Communicates proactively by providing recommendations, plans, project status, issues, barriers and solutions. • Develops and maintains effective working relationships with stakeholders throughout the organization, meeting regularly to align on business unit goals and effectively develop and implement projects. • Tracks and analyzes project metrics and progress to goal. • Regularly reports project results to supervisor and provides coverage summaries.