• Evaluate and improve our marketing measurement leveraging techniques such as MMM(Marketing Mix Modeling), MTA(Multi touch attribution) and incrementality testing • Perform analytical deep-dives to analyze problems and opportunities, identify the hypothesis and design & execute experiments • Inform future experimentation design and roadmaps by performing exploratory analysis to understand user engagement behavior and derive insights • Create personalized segmentation strategies leveraging propensity models to enable targeting of offers and experiences based on user attributes • Identify key trends and build automated reporting & executive-facing dashboards to track the progress of acquisition, monetization, and engagement trends. • Extract actionable insights through analyzing large, complex, multi-dimensional customer behavior data sets • Monitor and analyze a high volume of experiments designed to optimize the product for user experience and revenue & promote best practices for multivariate experiments • Translate complex concepts into implications for the business via excellent communication skills, both verbal and written • Understand what matters most and prioritize ruthlessly • Work with cross-functional teams (including Data Science, Marketing, Product, Engineering, Design, User Research, and senior executives) to rapidly execute and iterate