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Role Description

We’re hiring a Product Marketing Manager for a remote role with occasional travel to own marketing strategy for a specific product or feature set within Applied’s ecosystem. This role translates complex, workflow‑driven solutions into clear value through strong positioning, messaging, launches, as well as sales and customer enablement. You’ll partner closely with Product Management as a trusted product and market expert, supporting one of Applied’s largest solutions while contributing to a fast‑moving team driving meaningful growth and transformation.

• Own positioning, messaging, and GTM/launch plans for your product area
• Lead launch planning and cross‑functional alignment to maximize revenue and adoption impact
• Produce core tools (case studies, ROI/value assets, collateral)
• Research customers, competitors, and ecosystem to shape strategy
• Partner with demand gen/content to build campaigns and assets
• Define personas/segments and map journeys to drive adoption
• Measure GTM results, report impact, and inform improvements (incl. thought leadership)

Qualifications

• 3-5 years in B2B product marketing, preferably in high‑growth enterprise SaaS environments
• Proven ownership of end‑to‑end marketing strategies, including positioning, messaging, and GTM execution
• Demonstrated success leading cross‑functional product launches and managing multiple stakeholders
• Strong understanding of the customer buying journey and sales process, with experience building effective enablement tools
• Experience in complex, multi‑stakeholder or regulated industries (e.g., insurance, financial services, healthcare) is a strong plus

Requirements

• Excellent written, verbal, presentation, and public speaking skills
• Data‑driven mindset with the ability to use analytics to guide strategy and decisions
• Self‑starter with strong project management skills
• Bachelor’s degree in Marketing, Business, Communications, or related field

Benefits

• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday