• Own the design, architecture, and continuous improvement of Salesforce across the organization. • Lead the development of scalable custom solutions using Apex, LWC, Flows, and third-party integrations. • Define and enforce Salesforce governance standards, including security models, data integrity, and release management processes. • Architect and maintain advanced reports, dashboards, and analytics frameworks that drive strategic business decisions. • Proactively identify platform inefficiencies and lead initiatives to improve performance, automation, and user adoption. • Lead end-to-end Salesforce projects independently, from requirements gathering through delivery and post-launch support. • Design and manage complex integrations between Salesforce and external systems using REST/SOAP APIs, middleware, and native connectors. • Partner with senior stakeholders and business leaders to translate strategic requirements into scalable technical solutions. • Drive Salesforce release cycles, managing sandbox environments, deployment pipelines, and change management. • Lead, mentor, and upskill junior Salesforce team members and business users. • Establish and maintain a comprehensive documentation library covering architecture decisions, configurations, and development standards. • Evaluate and champion new Salesforce features, products (including Agentforce and AI capabilities), and ecosystem tools to keep the platform ahead of business needs.