• Actively works with Field Sales Force and Distributor Network in targeting account penetration, qualification, relationship development, needs analysis, proposing solutions, and closing business of new cutting machines and retrofits. • Effective utilization of sales processes (Value Selling, Microsoft Dynamics, Power BI, etc.) that drives desired sales outcomes and identify improvements where and when required. • Monitor customer, market and competitor activity and provide feedback to sales leadership. • Develop a regional business plan to achieve sales goals and company objectives. • Responsible for improving customer satisfaction; accountable for resolving customer problems. • Fully communicate sales and marketing needs to sales leadership. • Formulate and implement effective time/territory management tactics. • Manage operating expense budget for assigned area. • Ability to travel up to 80%, including overnight travel.