• Develop and lead the overall CRM evolution to support business goals across marketing, sales, and service • Build and maintain long-term relationships with customers to foster loyalty and satisfaction. • Serve as the main point of contact for client inquiries, concerns, and feedback. • Analyze customer data and behavior to identify trends and opportunities for improvement. • Develop and implement CRM strategies to enhance customer engagement and retention. • Collaborate with sales, marketing, and product teams to align customer strategies with business goals. • Monitor and report on customer satisfaction metrics and KPIs. • Manage CRM systems and ensure data accuracy and integrity. • Lead initiatives to personalize customer interactions and improve service delivery.