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Role Description

We are seeking a dynamic and engaging Commercial Sales Performance Trainer to support a territory of dealerships by delivering in‑dealership training, coaching, and performance improvement support. Working remotely under the guidance of a Performance Coach, you will strengthen the commercial sales team’s ability to confidently communicate product value, manage objections, and meet the unique needs of commercial customers.

This is a high‑impact role for someone who thrives in dealership environments, understands commercial sales, and loves helping sales consultants grow through real‑world coaching and product mastery.

What You’ll Do

• Facilitate Engaging, High‑Impact Training
  • Deliver interactive training sessions that meet established performance and facilitation standards.
  • Conduct small- and large‑group training sessions within dealerships and at special events.
  • Lead launch training events to introduce new products, technologies, and capabilities.
• Coach for Sales & Product Excellence
  • Work directly with commercial sales consultants to strengthen product knowledge, sales techniques, objection handling, and consultative selling.
  • Provide pre‑ and post‑training engagement activities, follow‑up communications, and extended learning support.
  • Debrief Sales Managers on training outcomes, opportunities, and new‑hire support recommendations.
  • Identify coaching moments to reinforce key behaviors and ensure knowledge transfer into daily sales practice.
• Manage Training Operations Across the Territory
  • Develop and manage your own training schedule in alignment with dealership needs and regional priorities.
  • Support special training assignments, dealership meetings, and territory events.
  • Complete ongoing brand and competitive product study to remain an expert on features, capabilities, and industry trends.
• Administrative Responsibilities
  • Submit schedules, rosters, reports, and other required documentation accurately and on time.
  • Leverage digital tools, platforms, and evolving technologies to enhance communication and learner engagement.
  • Demonstrate adaptability and the ability to learn foundational instructional design principles.

Qualifications

• Strong background in commercial sales, automotive, or dealership operations.
• Knowledge of:
  • Medium‑duty trucks
  • Trailering, load management & weight distribution
  • Electric vehicle fundamentals
  • Commercial customer needs
• Ability to communicate value propositions tailored to commercial buyers.
• Understanding of SVM upfitters and commercial vehicle customization.
• Clear, confident communication and facilitation skills.
• Strong coaching ability with a talent for improving performance through behavior‑based feedback.

Requirements

• Familiarity with Envolve programs or comparable commercial sales tools.
• Experience working directly with Business Elite or commercial‑focused dealerships.
• Exposure to instructional design principles or interest in developing these skills.

Working Conditions

• Up to 90% travel within assigned territory for dealership visits and regional events.
• Home‑office based with frequent field travel required.
• Must reside within the assigned territory.

Why This Role Matters

Commercial customers have unique needs — and dealership success hinges on sales teams who can confidently communicate product capability, technology, functionality, and value. As a Commercial Sales Performance Trainer, you directly influence sales effectiveness, customer experience, and dealership growth across your territory.

Company Description

GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts.

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.