SUMMARY

The Marketing Insights Researcher will serve as a strategic partner responsible for designing, executing, and delivering high‑impact quantitative and qualitative research. This role informs marketing strategy, guides product and brand decision‑making, and ensures creator‑focused insights are integrated across cross‑functional teams. The ideal candidate brings deep expertise in insights development, advanced research methodologies, and a demonstrated ability to translate findings into strategic recommendations adopted by senior stakeholders. This is an individual contributor position requiring significant autonomy, analytical rigor, and cross‑functional leadership.

RESPONSIBILITIES
• Lead end‑to‑end research initiatives addressing business questions related to creators, product experiences, and marketing strategy.
• Design and implement quantitative and qualitative research studies using industry‑standard methodologies.
• Translate research findings into actionable insights and strategic recommendations for marketing, product, brand, and leadership teams.
• Conduct concept and creative testing to support campaign development and go‑to‑market initiatives.
• Collaborate with cross‑functional partners across insights, UX research, data science, product, and brand teams.
• Develop research plans including scoping, methodology selection, sampling, execution, and analysis.
• Present findings to executives and stakeholders using clear, data‑driven narratives.
• Maintain rigorous research standards to ensure accuracy, quality, and strategic value.
• Serve as a subject‑matter expert on creator‑focused insights, market trends, and emerging behaviors.

REQUIRED QUALIFICATIONS
• 8–10 years of experience in marketing insights, market research, consumer insights, or a related field.
• Experience working cross‑functionally across insights, UX research, product, and brand organizations.
• Proven ability to translate insights into strategy with measurable business impact.
• Expertise in quantitative and qualitative research methodologies, including study design, analysis, and synthesis.
• Qualitative proficiency with ABI (Attitude, Behavior, Intent) frameworks, concept testing, and moderated or unmoderated research.
• Quantitative analysis skills with proficiency in SPSS or R.
• Exceptional communication skills for presenting complex findings clearly and persuasively.
• Strong project‑management abilities to independently scope, prioritize, and execute multiple research projects.

PREFERRED QUALIFICATIONS
• Experience conducting research with creators, influencers, or creative professionals.
• Background in monetization research including subscription features, paid tools, or revenue‑driving strategies.
• Experience using AI‑driven tools to enhance research efficiency, analysis, or insight development.