• Managing a team of 8+ individuals at various levels ranging from manager to a Senior Director • Leading and scaling a primarily remote, agile workforce comprised of both in-house team members and contractor/partner resources • Directly managing select strategic accounts and executive-level client relationships to remain current on applicable technology, tactics and industry trends • Leading the recruitment, retention, and professional development of the Email & Lifecycle Marketing team, while continuously refining the training process and materials for new hires • Providing growth mapping, goal setting, and conducting annual performance reviews • Coaching direct reports on foundational leadership skills, including communication, expectation setting, rapport building, and conflict resolution • Driving the strategic use of AI and automation to improve team efficiency, quality, and speed, across campaign planning, execution, QA, analysis, and reporting • Driving email and lifecycle marketing opportunities and solutions for clients, including CRM and CDP strategy, segmentation and personalization frameworks, LTV and retention analysis, and measurement of lifecycle performance • Overseeing and facilitating the onboarding of new accounts supported by the Email & Lifecycle team • Interfacing with clients to collect feedback, articulate value, present strategy, and strengthen executive-level relationships • Identifying critical account issues and escalating them appropriately • Accountable for the quality, innovation, and performance of all email and lifecycle marketing strategies and services delivered to clients • Improving operational processes, workflows, QA standards, and technology stacks to drive scalability and margin efficiency • Partnering closely with Data Strategy and Analytics teams to design and implement robust customer and audience data infrastructures that enable advanced segmentation, personalization, and first-party data activation • Setting the strategic direction, frameworks, and standards for sophisticated, multi-channel lifecycle programs (email, SMS, push, in-app, on-site), and ensuring teams are equipped to plan, build, and optimize programs with measurable business impact • Overseeing the development, launch, and scaling of loyalty, rewards, and referral programs, ensuring teams have the expertise, tools, and guidance to drive retention, frequency, and lifetime value • Partnering with Sales to lead audits, develop compelling lifecycle and CRM/CDP pitch narratives, and actively contribute to winning new business and account expansion • Owning and leading new business pitching for CRM, CDP, and lifecycle marketing engagements, with a demonstrated ability to close and expand accounts • Reporting to SVP and other senior leadership on key performance pillars, including growth, retention, new business, and partnerships • Partnering with internal stakeholders to share learnings and provide thought leadership on lifecycle marketing trends and best practices • Leading lifecycle-related discussions and participating in internal or external speaking opportunities