• Define and communicate a clear experience vision, principles, and strategic roadmap with Product + Engineering • Facilitate cross-functional discovery and decision-making (workshops, critiques, working sessions) to align teams and resolve tradeoffs • Influence problem framing, success metrics, and scope using both qualitative insights and quantitative signals • Design hands-on: flows, IA, interaction models, UI, prototypes—making complex concepts feel obvious • Translate real constraints (policy, operations, compliance, edge cases, data limits) into consumer-grade experiences that build trust • Plan or guide research (interviews, usability tests, concept validation), synthesize findings into clear narratives, and drive shipped decisions • Evolve and govern the design system: scalable patterns, accessibility, documentation, and adoption • Mentor designers through critique, pairing, and calibration to level up craft and consistency • Lead an AI-forward design practice: use AI tools to accelerate exploration, synthesis, prototyping, and production; share repeatable workflows that improve team velocity and outcomes