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Role Description

The Campaign Manager is a key member of Sagility’s Revenue Marketing & GTM organization, responsible for architecting and executing integrated marketing campaigns that accelerate growth across priority accounts, existing customers, and enterprise initiatives.

• Develop and manage multi-channel, full-funnel campaigns aligned to enterprise themes, priority target accounts, and customer expansion initiatives.
• Work horizontally across the Marketing organization to ensure each campaign is consistent, scalable, and tied to business goals.
• Build campaign briefs, timelines, segmentation plans, and measurement frameworks that support enterprise-wide marketing workflows.
• Launch and manage campaigns across email, digital, paid social, paid search, and retargeting—ensuring accuracy, brand alignment, and compliance.
• Continually optimize campaigns using insights from Salesforce, MCAE/Pardot, Demandbase, Google Analytics, and other platforms.
• Develop dashboards aligned to enterprise KPIs (pipeline supported, content utilization, engagement lift, win-rate impact, and ROI).
• Partner with content and creative teams to build high-quality assets including landing pages, ads, emails, thought leadership, and sales enablement materials.
• Ensure messaging consistency across channels and alignment with Sagility’s brand, themes, and differentiated value propositions.
• Support creation and optimization of campaign and ABM playbooks to drive reusable, repeatable marketing motions.
• Partner with product, sales, analyst relations, and external partners/agencies to synchronize campaign efforts with organizational priorities.
• Participate in planning sessions tying campaign strategy to revenue goals, partnership plays, and enterprise initiatives.
• Facilitate collaboration, maintain visibility into campaign calendars, and contribute to the Marketing operating system (SOPs, workflows, intake processes).
• Conduct audience and market research to refine targeting strategies, buyer journeys, and account-level personalization opportunities.
• Stay current on healthcare industry trends, competitor activity, and digital best practices to inform campaign innovation.
• Ensure all digital activities follow Sagility’s regulatory, privacy, security, and brand standards—especially within healthcare environments.
• Apply QA rigor to every campaign asset and workflow, contributing to enterprise-wide quality improvements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• 3-5 years managing integrated digital campaigns in B2B, ideally within healthcare, tech, or complex services environments.
• Hands-on experience with digital advertising platforms (Demandbase, LinkedIn Ads, Google Ads) and marketing analytics tools (Tableau a plus).
• Proficiency in CRM/MA systems (Salesforce + MCAE/Pardot strongly preferred).
• Strong analytical skills with a performance- and insights-driven mindset.
• Exceptional communication and project management skills with experience working cross-functionally in fast-moving environments.

Requirements

• Experience with ABM programs or ABM platforms (Demandbase preferred).
• Familiarity with SEO/SEM, intent data, and conversion rate optimization.
• Experience building dashboards and measurement frameworks.
• Comfort working with agentic-AI tools for content, reporting, or workflow automation.
• Knowledge of HIPAA, healthcare compliance, or privacy best practices.

Benefits

• A central role in shaping Sagility’s enterprise GTM engine and campaign operating model.
• Opportunities to lead high-impact programs tied directly to revenue, brand elevation, and strategic partnership plays.
• A highly collaborative environment where innovation, quality, and modern marketing practices are core priorities.
• Exposure to leadership and cross-functional teams, with opportunities for development in ABM, AI-enabled marketing, and strategic campaign architecture.

Company Description

Sagility combines industry-leading technology and transformation-driven BPM services with decades of healthcare domain expertise to help clients draw closer to their members. The company optimizes the entire member/patient experience through service offerings for clinical, case management, member engagement, provider solutions, payment integrity, claims cost containment, and analytics. Sagility has more than 25,000 employees across 5 countries.