Vice President, Consumer Revenue and Customer Support
Location
United States
Posted
13 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
This role involves leading strategic work to monetize our content through audience growth, deep engagement, and strategic partnerships. Responsibilities include:
- Provide leadership, oversight, and development of consumer marketing and customer support teams
- Develop long-term strategy and short-term action plan for sustained audience growth and overall consumer revenues
- Plan, budget, track and achieve subscription revenue and volume goals
- Drive data-driven pricing to balance volume and revenue growth
- Collaborate with leaders from newsroom, sales, product, and data to optimize go-to-market strategy
- Prioritize all engagement and retention metrics and their contribution to achieve goals and objectives
- Stay abreast of industry best practices for acquisition, engagement, and retention of target audience
- Collaborate with sales and product leaders in the integration of various data sources to create a unified view of the audience
- Champion consumer-centric strategies and stay ahead of industry trends and emerging technologies
- Drive experimentation of innovative experience and engagement features leading to incremental revenue growth
- Identify and grow new opportunities to monetize content through strategic partnerships
- Provide the best customer service based on target audience/subscriber needs while optimizing for cost and efficiency
Qualifications
- Bachelor’s degree in marketing, business preferred or relative work experience
- At least 7 years of executive experience overseeing audience growth, subscription services, content marketing, customer support, and related fields
- Well-established track record of managing teams both directly and indirectly through collaboration
- Proficiency in managing revenue and expense budgets with clear and concise executive level reporting of KPIs
- Experience working with analytical and reporting tools, communicating findings to key stakeholders and broad groups
- Expertise in web, app, email, and emerging products that drive growth and innovation
- Expertise in advanced analytics, machine learning, audience segmentation, and data visualization tools
- Deep understanding of media, content, audience behavior, SEO, and social media algorithms
- Demonstrated ability to build, motivate, and manage high-performing teams
- Excellent verbal, written, and presentation skills to explain complex data to diverse audiences
- Ability to translate complex insights into actionable business recommendations and strategic initiatives
- Awareness of current audience measurement tools, data platforms, and emerging AI applications
Job Requirements
- Bachelor’s degree in marketing, business preferred or relative work experience
- At least 7 years of executive experience overseeing audience growth, subscription services, content marketing, customer support, and related fields
- Well-established track record of managing teams both directly and indirectly through collaboration
- Proficiency in managing revenue and expense budgets with clear and concise executive level reporting of KPIs
- Experience working with analytical and reporting tools, communicating findings to key stakeholders and broad groups
- Expertise in web, app, email, and emerging products that drive growth and innovation
- Expertise in advanced analytics, machine learning, audience segmentation, and data visualization tools
- Deep understanding of media, content, audience behavior, SEO, and social media algorithms
- Demonstrated ability to build, motivate, and manage high-performing teams
- Excellent verbal, written, and presentation skills to explain complex data to diverse audiences
- Ability to translate complex insights into actionable business recommendations and strategic initiatives
- Awareness of current audience measurement tools, data platforms, and emerging AI applications
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