• Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino. • Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business. • Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio. • Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel. • Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback. • Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations. • Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency. • Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps. • Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact. • Identify and activate cross-functional digital opportunities that ladder up to broader business objectives. • Drive innovation through structured testing roadmaps and emerging channel experimentation. • Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance. • Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes. • Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth.