• Lead ecommerce, digital marketing, and online distribution strategy across the Choice Owned & Managed hotel portfolio to drive topline revenue, market share, and RevPAR performance • Serve as a strategic advisor to hotel leadership on digital visibility, conversion, and channel optimization • Own content accuracy and optimization across brand sites, OTAs, search, mapping, and third-party platforms • Lead AI readiness initiatives to ensure strong visibility across AI-driven search, voice, and travel discovery environments • Oversee SEO, local search, and AEO/GEO strategies to maximize organic performance • Govern paid digital marketing strategies including SEM, metasearch, display, and paid social, ensuring ROI-driven execution aligned with Revenue Management strategies • Provide oversight of online distribution performance, rate parity, inventory accuracy, and channel mix efficiency • Partner with Revenue Management, Sales, Operations, and Corporate Marketing to support total hotel performance and brand standards • Analyze digital performance, translate insights into revenue-driving actions, and lead recurring portfolio performance reviews • Support group, meetings, and catering demand through enhanced digital visibility and lead generation • Perform special projects supporting evolving ecommerce and revenue initiatives within the Managed Hotels Division