• Be the daily voice of Chillitas across Instagram, TikTok, Threads, and (eventually) X/YouTube. • Reply to comments and DMs in Spanish, English, and Spanglish (depending on context). • Jump into conversations with wit and warmth—amplifying UGC, duets, stitches, and tags. • Develop simple response “plays” (FAQs, fun replies, spicy comebacks, rebate questions, where-to-buy, etc.). • Escalate any sensitive or legal/compliance questions to the brand team quickly. • Stay plugged into Latino / Mexican-American internet culture (memes, music, sports, novelas, regional slang, food trends). • Flag real-time opportunities for the brand (e.g., Bad Bunny moments, fútbol games, chaladas discourse, fruit-cart trends). • Monitor competitor brands and relevant categories (RTDs, cheladas, fruit-flavored drinks) and share quick takeaways. • Collaborate with the Brand & Creative team to bring our “Spice Up the Chill” / foodie friend positioning to life. • Help concept low-lift content you can capture yourself (hands-only pours, rim rituals, fridge restocks, unboxings, UGC-style clips). • Draft bilingual or Spanglish captions that feel native to the feed, not like ads. • Coordinate with creators/influencers to reshare their content (with approvals) and keep track of what’s performing. • Support live coverage from key moments (e.g., tastings, SXSW, Coachella house, watch parties, in-store samplings) when needed. • Capture stories/reels/TikToks on-site that showcase the DRIP • DIP • SIP ritual, flavor reactions, and community moments. • Track basic weekly metrics (top comments, saves, shares, DMs, UGC mentions, sentiment highlights). • Share a simple “Community Pulse” update: what people are loving, asking for, confused by, or joking about. • Use insights to recommend small, fast tweaks to content, posting cadence, and FAQs.