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B2B Industrial Automation Writer
Location
United States
Posted
9 days ago
Salary
Not specified
Job Description
Role Description
This role offers the opportunity to craft authoritative, educational content that informs and engages B2B audiences in the industrial automation and CPG sectors. As a B2B Industrial Automation Writer, you will produce high-quality, customer-centric blog content that positions the company as a trusted advisor throughout the buyer’s journey.
- Write long-form, educational blog content (1,000–1,900+ words) for multiple brand Learning Centers, focused on secondary packaging automation for CPG manufacturers.
- Conduct interviews with subject matter experts to gather technical insights and clarify complex concepts.
- Translate highly technical information into content that is accessible, engaging, and maintains authority without oversimplifying.
- Apply StoryBrand 2.0 principles to position the customer as hero and brand as guide.
- Collaborate with marketing leadership and SME teams to refine tone, narrative structure, and overall clarity.
- Support foundational content creation that can later be repurposed into guides, checklists, or other assets.
- Iterate content based on feedback while maintaining consistency with brand voice and educational-first focus.
Qualifications
- 3+ years of B2B writing experience, preferably in industrial automation, manufacturing, engineering, or related technical industries.
- Proven ability to translate complex technical concepts into clear, engaging content for both technical and non-technical audiences.
- Experience conducting SME interviews and synthesizing insights into content.
- Familiarity with StoryBrand 2.0 or similar customer-centric storytelling frameworks.
- Comfortable using AI-assisted drafting workflows while ensuring human-edited, SME-informed content quality.
- Strong understanding of content strategy based on customer journey and educational objectives.
- Ability to adapt to evolving brand voice and messaging frameworks while maintaining technical authority.
Benefits
- Competitive compensation with flexible hours (10–15 hours per week retainer model).
- Remote work environment allowing collaboration across distributed teams.
- Opportunity to shape content for a leading B2B industrial automation brand.
- Direct impact on customer education and industry thought leadership.
- Exposure to technical subject matter and strategic content frameworks.
- Collaboration with senior marketing leadership and cross-functional SME teams.
Job Requirements
- 3+ years of B2B writing experience, preferably in industrial automation, manufacturing, engineering, or related technical industries.
- Proven ability to translate complex technical concepts into clear, engaging content for both technical and non-technical audiences.
- Experience conducting SME interviews and synthesizing insights into content.
- Familiarity with StoryBrand 2.0 or similar customer-centric storytelling frameworks.
- Comfortable using AI-assisted drafting workflows while ensuring human-edited, SME-informed content quality.
- Strong understanding of content strategy based on customer journey and educational objectives.
- Ability to adapt to evolving brand voice and messaging frameworks while maintaining technical authority.
Benefits
- Competitive compensation with flexible hours (10–15 hours per week retainer model).
- Remote work environment allowing collaboration across distributed teams.
- Opportunity to shape content for a leading B2B industrial automation brand.
- Direct impact on customer education and industry thought leadership.
- Exposure to technical subject matter and strategic content frameworks.
- Collaboration with senior marketing leadership and cross-functional SME teams.
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