March of Dimes leads the fight for the health of all moms and babies. We are advocating for policies to protect them. We are working to radically improve the health care they receive. We are pioneering research to find solutions. We are empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we are building a brighter future for us all.

We are dedicated to hiring a diverse workforce that fosters opportunities for personal and professional development. We provide a collaborative and supportive environment built upon our fundamental core principles where each employee is valued. Join us in the fight for healthy moms and strong babies.

Position Description

The Senior Manager, National P2P Fundraising provides leadership and executional ownership for centralized and virtual P2P fundraising initiatives across a national landscape. This role is responsible for driving $500K+ in annual fundraising revenue through national and virtual programs, including Coast to Coast March for Babies, volunteer-led community walks, and workplace giving strategies.

Operating in a highly external-facing capacity, the Senior Manager is responsible for prospecting new partners, re-engaging lapsed participants, and retaining existing relationships through work with individuals, companies, and volunteer leaders to build fundraising teams, secure sponsorships, and deliver employee engagement opportunities.

Key Responsibilities

• Execute national P2P fundraising strategies that support centralized and virtual campaigns, ensuring consistent execution and revenue growth.
• Own fundraising performance for a $500K+ centralized P2P portfolio, including goal setting, pipeline development, forecasting, and revenue delivery.
• Prospect, recruit, and steward individual fundraisers, volunteer leaders, and corporate partners to build and sustain national and virtual fundraising teams.
• Secure sponsorships and workplace giving commitments by identifying, cultivating, and presenting opportunities to external partners.
• Develop and implement creative employee engagement and fundraising experiences that motivate participation, increase retention, and deepen mission connection.
• Create, refine, and share fundraising resources, toolkits, and playbooks for centralized and volunteer-led community walk campaigns, ensuring they are scalable, easy to deploy, and adaptable for use by markets as needed.
• Conduct high-volume outbound outreach, including calls, emails, and virtual meetings, to recruit participants, secure commitments, and advance fundraising goals.
• Support the development and coordinated execution of national team fundraising strategies, including leading national external fundraising teams and ensuring alignment with centralized and market-level efforts.
• Proactively and adeptly manage donor, volunteer, and partner expectations in markets without local staff presence, addressing concerns, navigating frustration, and reinforcing value through clear communication, responsiveness, and consistent fundraising support.
• Deliver external-facing presentations to volunteers, corporate partners, and community audiences that clearly communicate mission impact, expectations, and fundraising opportunities.
• Provide ongoing coaching, motivation, and support to volunteers and team leaders to drive fundraising performance and sustained engagement.
• Track, analyze, and report fundraising activity and results, using data to inform strategy adjustments and performance improvements.
• Collaborate with internal partners, including Corporate Engagement, Marketing and Communications, Finance, and Operations, to ensure alignment, resource availability, and effective execution.
• Maintain strong working knowledge of the March of Dimes mission, programs, and impact to ensure mission-forward fundraising and authentic partner engagement.
• Demonstrate willingness and flexibility to travel as needed to support events, national and market-level meetings, internal and external training programs, and partner engagements.

Knowledge / Skills

• Three+ years of experience leading peer-to-peer or community-based fundraising initiatives, preferably in a national or virtual context.
• Demonstrated success managing a personal fundraising portfolio with measurable revenue accountability.
• Strong prospecting, solicitation, and relationship-building skills with individuals, volunteers, and corporate partners.
• Comfort with high-volume outreach and frequent external communication, particularly by phone and virtual meeting.
• Ability to deliver compelling presentations and communicate clearly with diverse audiences.
• Strong analytical and reporting skills, with the ability to track activity, measure results, and adjust strategy.
• Proficiency in Microsoft Office Suite and ability to quickly learn CRM and fundraising platforms.
• Excellent organizational and time-management skills, with the ability to prioritize competing demands.
• Ability to work independently while collaborating effectively within a national team structure.

Traits / Characteristics

• Results-driven and highly motivated, with the resilience to persist through outreach, attrition, and shifting priorities.
• Organized, disciplined, and detail-oriented, with strong follow-through and accountability.
• Confident, professional communicator who is comfortable engaging externally and representing the organization.
• Mission-driven storyteller who can inspire participation and commitment through purpose and impact.
• Adaptable and solution-oriented, able to pivot strategies based on performance and feedback.
• Comfortable working in ambiguity and operating autonomously within defined goals and expectations.
• Collaborative and respectful team member who values diverse perspectives and inclusive engagement.

March of Dimes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.