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Role Description

This position involves spearheading innovative advertising strategies for a diverse range of brands. Your leadership will shape the strategy and execution of paid social campaigns on platforms like Meta and TikTok, collaborating closely with Client Success Managers and cross-functional teams. Your analytical mindset will ensure that each campaign is optimized for growth, and as a senior figure, you will mentor junior colleagues while significantly contributing to the overall strategic direction.

• Own the strategy, execution, and performance of a portfolio of paid social accounts across platforms such as Meta and TikTok.
• Develop and lead comprehensive paid social strategies aligned with client business objectives and growth targets.
• Design full-funnel acquisition strategies that optimize for awareness, engagement, conversion, and lifetime value.
• Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC.
• Oversee the creation, execution, and optimization of paid social campaigns.
• Lead testing strategies across creative, audiences, messaging, and funnel stages to continuously improve performance.
• Manage advertising budgets and allocate spend strategically to maximize efficiency and results.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Work closely with Client Success Managers to align advertising strategy with broader client growth initiatives.
• Mentor and support junior paid media team members, sharing best practices and strategic insights.

Qualifications

• 5+ years of paid social advertising experience, ideally managing large-scale Meta and TikTok campaigns.
• 3+ years of agency experience preferred.
• Proven experience owning paid social strategy and driving measurable growth for multiple clients.
• Strong understanding of full-funnel performance marketing, attribution models, and data analysis.
• Expertise in developing, testing, and optimizing high-converting ad creative and copy.
• Experience managing advertising budgets and scaling campaigns profitably.
• Strong written and verbal communication skills with the ability to translate complex data into actionable insights.
• Demonstrated ability to mentor junior team members and contribute to team development.
• Highly proactive, analytical, and results-oriented mindset.
• Passion for helping businesses grow through performance marketing.

Benefits

• Competitive salary based on experience level.
• Health benefits.
• Unlimited PTO.
• Fully remote work.
• A fast-moving, collaborative environment focused on growth and impact.