We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Senior Manager, Integrated Marketing
Location
United States
Posted
12 days ago
Salary
Not specified
Job Description
Role Description
This role is responsible for leading the strategy, execution, and optimization of integrated marketing initiatives that span campaigns, channels, partners, and go-to-market motions to drive measurable business impact.
- Lead strategic planning, prioritization, and execution of integrated marketing initiatives across campaigns, channels, partners, and industries.
- Ensure marketing programs are aligned with go-to-market motions, sales plays, and revenue objectives.
- Collaborate with cross-functional teams to provide messaging, tools, insights, and feedback loops for continuous optimization.
- Develop and oversee marketing campaigns aligned with partner priorities and MDF-supported initiatives.
- Manage program calendars, budgets, and agency relationships, including scope, performance, ROI, and contract execution.
- Establish repeatable marketing frameworks, playbooks, and operating models to scale initiatives.
- Direct website strategy, content management, SEO optimization, A/B testing, and technical maintenance for high-performing digital experiences.
- Measure and report campaign effectiveness, providing actionable insights for continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 8+ years of B2B marketing experience, with progressive responsibility in integrated marketing, demand generation, or go-to-market strategy.
- Proven track record leading multi-channel marketing campaigns with measurable revenue impact.
- Experience managing marketing budgets, program calendars, MDF-funded initiatives, and agency partnerships.
- Expertise in website strategy, SEO best practices, content lifecycle management, and digital experience optimization.
- Strong cross-functional collaboration, communication, presentation, and leadership skills.
- Hands-on experience with marketing platforms such as HubSpot, 6sense, Asana, Google Tag Manager, Google Analytics, Google Ads, LinkedIn Ads, Cvent, or Highspot.
- Analytical mindset with the ability to interpret data and present actionable insights clearly.
- Detail-oriented and capable of managing multiple projects simultaneously.
Benefits
- Competitive salary range of $120,000 – $145,000, with potential for incentive/variable pay.
- 401(k) plan with employer contributions.
- Comprehensive medical, dental, and vision coverage, including HSA contributions.
- Paid parental leave, employee assistance programs, and wellness initiatives.
- Flexible work arrangements, including remote options.
- Professional development opportunities and career growth support.
- Additional perks such as telehealth, travel assistance, voluntary insurance plans, and volunteer time off.
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 8+ years of B2B marketing experience, with progressive responsibility in integrated marketing, demand generation, or go-to-market strategy.
- Proven track record leading multi-channel marketing campaigns with measurable revenue impact.
- Experience managing marketing budgets, program calendars, MDF-funded initiatives, and agency partnerships.
- Expertise in website strategy, SEO best practices, content lifecycle management, and digital experience optimization.
- Strong cross-functional collaboration, communication, presentation, and leadership skills.
- Hands-on experience with marketing platforms such as HubSpot, 6sense, Asana, Google Tag Manager, Google Analytics, Google Ads, LinkedIn Ads, Cvent, or Highspot.
- Analytical mindset with the ability to interpret data and present actionable insights clearly.
- Detail-oriented and capable of managing multiple projects simultaneously.
Benefits
- Competitive salary range of $120,000 – $145,000, with potential for incentive/variable pay.
- 401(k) plan with employer contributions.
- Comprehensive medical, dental, and vision coverage, including HSA contributions.
- Paid parental leave, employee assistance programs, and wellness initiatives.
- Flexible work arrangements, including remote options.
- Professional development opportunities and career growth support.
- Additional perks such as telehealth, travel assistance, voluntary insurance plans, and volunteer time off.
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