This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

This role is designed for a data-driven digital marketing leader who will drive growth across social gaming platforms. The User Acquisition Manager will develop, execute, and optimize multi-channel campaigns to attract high-quality users at scale while managing budgets efficiently.

• Collaborate closely with marketing, product, and analytics teams to ensure campaigns align with business objectives and player engagement strategies.
• Explore new acquisition channels and experiment with creative strategies to maximize ROI.
• Work in a dynamic, fast-paced environment where innovative ideas and continuous testing are encouraged.

Accountabilities

• Develop and implement comprehensive user acquisition strategies to achieve aggressive growth targets.
• Plan, launch, and optimize multi-channel marketing campaigns, including paid social, search (Google Ads), programmatic, Connected TV, and audio platforms.
• Monitor campaign performance metrics (CPI, CPA, LTV, ROI) to identify opportunities for optimization and scaling.
• Execute and analyze A/B tests across creatives, targeting parameters, and landing pages to improve results.
• Collaborate with marketing, product, and analytics teams to ensure alignment between acquisition efforts and business objectives.
• Manage budgets to maximize return on investment while maintaining cost efficiency.
• Identify new channels and technologies to diversify marketing efforts and drive incremental growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of experience managing and optimizing high-quality user acquisition campaigns, preferably in mobile gaming or social casino industry.
• Proven proficiency and success in managing Google Search campaigns at scale.
• Strong understanding of digital marketing metrics, attribution models, and analytics platforms (e.g., Google Analytics, AppsFlyer, Adjust, Singular).
• Excellent analytical, problem-solving, and data interpretation skills to make data-driven decisions.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently, manage multiple projects, and thrive in a fast-paced startup environment.
• Familiarity with paid social, programmatic, and affiliate marketing channels is a plus.
• Knowledge of social casino gaming markets and player behavior is advantageous.

Requirements

• Proficiency in managing and optimizing high-quality user acquisition campaigns.
• Experience in mobile gaming or social casino industry preferred.
• Strong analytical skills and understanding of digital marketing metrics.

Benefits

• Competitive salary with performance-based incentives.
• Remote work flexibility.
• Comprehensive health, dental, and vision coverage.
• Paid time off and holidays.
• Professional development opportunities and career growth.
• Collaborative and innovative team culture with a focus on creativity and experimentation.