• Build a repeatable content engine that includes case studies, blog content, product use cases, and sales collateral • Translate technical product capabilities into accessible narratives for product leaders, platform teams, and GTM buyers • Partner with AEs and SEs to identify gaps in enablement content and support deal acceleration • Develop go-to-market plans for emerging product lines and under-leveraged capabilities • Identify new use cases and verticals to help diversify pipeline beyond our current top-tier customers • Repurpose existing wins into segmented campaigns and multi-touch plays for new markets • Launch and optimize programs that generate qualified pipeline from inbound, outbound, and partner channels • Design and execute campaigns that support both new logo acquisition and expansion across our product suite • Stand up an early account-based marketing (ABM) motion targeting high-priority accounts • Improve lead qualification and conversion by mapping the buyer journey and surfacing friction points • Build basic attribution and reporting infrastructure to track marketing performance by segment and source • Collaborate with sales on lead scoring, routing, and follow-up to shorten deal cycles