• Initiate and maintain contact with prospects through phone calls, emails, meetings, and other communication channels • Identify and engage music retailers and multi-teacher studios through proactive outreach to demonstrate how Fons streamlines administrative workflows and drives the business health of their lesson programs. • Execute a comprehensive sales strategy by nurturing and closing qualified inbound leads while simultaneously driving new business through targeted outbound outreach to music retailers and multi-teacher studios. • Educate prospects on our products, services, and the specific benefits • Handle objections and identify opportunities to demonstrate value to prospects • Manage the full sales cycle from lead generating and cold prospecting efforts, to managing and staying on top of your pipeline to deal negotiations and close • Meet or exceed monthly, quarterly, and annual sales quotas and targets • Build and streamline sustainable and scalable sales processes • Leverage conferences, events, and travel to support sales efforts • Provide clear and accurate visibility into pipeline performance resulting in increased accuracy of revenue forecasts • Maintain a high level of industry expertise, staying abreast on news, trends and changes within the competitive landscape • Develop and maintain strong product knowledge, proactively learning new features, and product updates translating changes to value propositions and refining talk tracks • Lead demos with prospective customers, providing them with information and resources tailored to their needs, while maximizing the value of our products and services • Gather and take feedback from prospects internally, advocating for changes that reflect the needs of our customers and prospects • Effectively manage your sales pipeline by keeping detailed records of customer information and interactions, sales activities, and progress toward sales goals in CRM • Seamlessly transition paying customers to Customer Success**