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Role Description

This role offers a high-impact opportunity to design, lead, and scale enterprise account-based marketing (ABM) programs across strategic, high-value accounts. You will drive measurable pipeline and revenue outcomes while collaborating closely with sales, product marketing, and demand generation teams. The position requires a strategic and creative mindset, combining deep understanding of enterprise B2B buying cycles with expertise in ABM technology and data-driven personalization. You will serve as a key advisor to leadership, shaping go-to-market strategies and influencing cross-functional alignment, while owning execution for sophisticated 1:1 and 1:few campaigns.

• Own and lead enterprise ABM strategy by developing end-to-end programs for high-value accounts, aligning campaigns with revenue goals, and operationalizing the ABM roadmap.
• Design and execute integrated multi-channel plans, including digital, outbound, events, and executive engagement, to penetrate complex buying committees and accelerate pipeline.
• Drive strategic partnership with sales, co-creating account plans, prioritizing targets, aligning engagement plays, and providing insights to inform outreach and revenue impact.
• Leverage data, technology, and insights to inform segmentation, personalization, automation, and optimization of campaigns; continuously improve ABM performance measurement frameworks.
• Measure impact and influence cross-functionally, defining success metrics tied to pipeline and revenue, reporting results to leadership, mentoring peers, and promoting scalable ABM best practices across marketing and sales teams.

Qualifications

• 6+ years of B2B marketing experience, with 3+ years in Account-Based Marketing or enterprise demand generation.
• Proven track record in executing strategic ABM programs targeting enterprise or high-value accounts with measurable pipeline and revenue impact.
• Deep understanding of complex enterprise B2B buying cycles and multi-threaded decision-making processes.
• Strong experience influencing cross-functional stakeholders and collaborating with sales leadership; able to present insights to senior teams.
• Expertise with ABM and go-to-market platforms (e.g., Hockeystack, Clay, Primer, or similar).
• Advanced analytical skills with the ability to translate engagement data into actionable growth strategies.
• Excellent communication, organization, and strategic thinking skills; able to manage multiple high-impact initiatives simultaneously.
• Creative problem-solving mindset, data-driven decision-making, and ability to operate with autonomy in a fast-paced environment.

Benefits

• Unlimited Paid Time Off plus Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
• 401(k) with Employer Match
• Up to 2 Days of Paid Volunteer Time with a 501(c) organization
• Paid Parental Leave
• Competitive base salary: $125,000–$145,000 USD, plus eligibility for annual bonus incentives
• Remote work flexibility and collaborative team environment