• Collaborate to develop and refine new business strategies, including new GTM channels, positioning updates, and value proposition development • Develop business case and recommendations for new business initiatives • Support customer segmentation and segmentation/account specific planning • Maintain a pulse on trends specific to PBM as well as across the broader healthcare industry • Work closely with supply chain for deeper insight on pricing trends and changes • Work closely with Sales and Proposals teams to craft offers to pharmacy consultants, brokers, and clients which properly reflect SmithRx’s value. • Work with SmithRx senior leadership to innovate and evolve performance models for SmithRx, and the PBM industry as a whole. • Engage pharmacy consultants and brokers to educate the market about SmithRx’s core business pillars and why it optimizes client outcomes. • Various other ad hoc strategic projects aimed supporting SmithRx growth initiatives • Lead Performance Assessment initiative, in collaboration with the Account Management and Data teams to ensure that SmithRx performance analysis is completed and value is communicated to clients on an ongoing basis so that our customers are aware of our value. • Build a "performance assessment playbook” to ensure SmithRx is ahead of all contract performance accountability processes with clients and partners, and clients are satisfied with our outcomes. • Work with the Data Analytics team to deeply understand our performance for clients, and build reports to maximally automate the process of performance accountability. • Actively participate in deal assessment for ongoing retention activity