• Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging. • Manage customer lifecycle journeys to improve activation, engagement, and retention metrics. • Monitor performance and recommend improvements based on data and customer behavior. • Identify opportunities to test and experiment with new lifecycle strategies that drive growth. • Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value. • Propose new campaign ideas, segmentation strategies, or channel opportunities based on performance insights. • Connect campaign performance and experimentation results to overall marketing and revenue goals. • Manage and optimize growth-focused partnerships, including collaborating with partners on co-marketing campaigns, promotions, and joint initiatives that drive user engagement and revenue. • Track performance of partnership-driven (affiliate) initiatives and provide insights to improve results and scale successful collaborations. • Continuously evaluate and improve marketing workflows, processes, and automation to increase efficiency and effectiveness. • Identify operational improvements that help the marketing team move faster and produce higher-quality outputs. • Ensure marketing systems and campaigns are organized, documented, and scalable. • Independently manage small to mid-sized marketing projects, including planning, execution, and reporting. • Develop project timelines and proactively manage deadlines and deliverables. • Work closely with teams such as product, partnerships, analytics, and creative to execute integrated campaigns. • Understand cross-functional dependencies and coordinate with stakeholders to ensure smooth execution. • Mentor or support newer team members when collaborating on campaigns or processes. • Track campaign performance and connect marketing efforts to customer impact and ROI. • Use insights and reporting to guide future marketing strategies and experimentation. • Maintain high standards for quality and accuracy across all marketing outputs.