Instacart
Instacart invites the world to share love through food. This is how homemade is made.
Staff Content Designer – Model Design
Content Marketing ManagerContent Marketing ManagerFull TimeRemoteTeam 1,001-5,000Since 2012H1B SponsorCompany SiteLinkedIn
Location
California + 18 moreAll locations: California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, New Hampshire, New Jersey, New York, Oregon, Maryland, Massachusetts, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, Washington
Posted
41 days ago
Salary
$194K - $246K / year
12 yrs expEnglish
Job Description
• Work hand-in-hand with research teams to anticipate user needs and design AI behaviors that feel natural, helpful, and delightful across Instacart's grocery shopping experiences.
• Build alignment with cross-functional partners—including product, engineering, and design teams.
• Drive continuous improvement of our AI systems by synthesizing insights from user testing.
• Design and refine system prompts that enable personalized, scalable interactions.
• Develop innovative approaches to gathering training data.
• Own the full lifecycle of content initiatives—from initial design through launch, measurement, and optimization.
• Establish and uphold Instacart's distinctive voice across all AI interactions.
• Balance multiple workstreams simultaneously, maintaining momentum and quality.
Job Requirements
- 12+ years creating content for consumer digital products, with a portfolio that demonstrates mastery in content design, narrative development, and establishing design standards.
- Must include at least 2 years of direct experience designing AI model interactions.
- Natural storyteller with refined taste and strong writing instincts who creates user experiences that surprise and delight.
- Deep knowledge of how information architecture and visual-verbal design work together to create coherent product experiences.
- Proven expertise in prompt engineering that drives personalization at scale.
- Technical fluency to understand how data composition, training approaches, and prompt modifications influence AI behavior and output quality.
- Strategic thinker who bridges user research, product goals, and business objectives.
- Self-directed operator who thrives in ambiguous, fast-moving environments.
- Compelling communicator who builds buy-in for your vision.
- Passionate about developing others, consistently modeling excellence and providing guidance that helps teammates grow their craft.
- Deeply empathetic and self-aware, with genuine commitment to creating experiences that work for diverse global audiences.
Benefits
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
- Eligible for a new hire equity grant as well as annual refresh grants.
