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Role Description

As a part of the team, you are responsible for content strategy, daily publishing, paid and organic performance optimization, event coverage, and cross-functional collaboration with internal departments and external stakeholders. Major responsibilities include:

• Organic Social Strategy & Daily Execution
  • Manage and execute daily publishing across platforms, including Facebook & Instagram, TikTok, X, LinkedIn, YouTube, and emerging channels.
  • Develop and maintain monthly content calendars aligned with organizational priorities, campaigns, and fundraising goals.
  • Write compelling, platform-specific copy that reflects brand voice and mission.
  • Partner with design and video teams to produce high-performing visual content.
  • Optimize content using best practices for reach, engagement, and algorithm performance.
• Paid Social Media Management
  • Support development and execution of paid social campaigns across relevant platforms.
  • Collaborate with internal teams and/or external agencies to develop targeting strategies, audience segmentation, and A/B testing plans.
  • Monitor ad performance, budgets, and KPIs to ensure strong ROI and cost efficiency.
  • Analyze paid campaign data and provide actionable recommendations for optimization.
  • Align paid social efforts with fundraising, advocacy, and awareness objectives.
• Event & Campaign Support
  • Provide real-time social media coverage for events, announcements, and key organizational moments.
  • Develop integrated social rollouts for major campaigns, including teaser, launch, and follow-up phases.
  • Coordinate messaging across departments to ensure consistency and amplification.
• Cross-Department & Agency Collaboration
  • Partner with Development, Programs, Policy, Executive Leadership, and Communications teams to translate priorities into compelling social content.
  • Work closely with outside agencies, creative vendors, influencers, and paid media partners.
  • Maintain brand consistency and messaging standards across all platforms.
• Community Management
  • Monitor comments, direct messages, and brand mentions daily.
  • Engage with followers to foster a dynamic and mission-aligned online community.
  • Escalate sensitive issues and manage reputation appropriately.
• Analytics & Reporting
  • Track and analyze performance metrics across organic and paid channels.
  • Develop monthly performance reports with insights and strategic recommendations.
  • Use data to refine content mix, posting cadence, audience targeting, and paid investments.
  • Stay informed on emerging platform trends, tools, and algorithm updates.

Qualifications

• 3–5 years of professional social media management experience.
• Proven experience managing daily posting across multiple social platforms.
• Hands-on experience with Meta Business Suite, Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and platform analytics.
• Experience collaborating with multiple departments and external agencies.
• Strong copywriting and storytelling skills.
• Experience with social scheduling tools (e.g., Sprout Social, Hootsuite, Later).
• Demonstrated ability to manage paid budgets and optimize campaigns.
• Highly organized with strong project management skills.
• Ability to balance strategic thinking with tactical execution.
• Experience in nonprofit, environmental, advocacy, or mission-driven organizations.
• Basic video editing skills (CapCut, Adobe Premiere, Canva, etc.).
• Experience managing influencer partnerships or ambassador programs.
• Familiarity with CRM integration and conversion tracking.

Requirements

• This is a remote position based in the United States.
• Occasional travel throughout the U.S. and to American Forests’ headquarters in Washington D.C.
• This position requires the ability to remain in a stationary position (sitting or standing) for extended periods and to operate a computer and other office equipment.
• Reasonable accommodation may be provided to support individuals across the full range of abilities and experiences in performing the essential functions of the job.

Benefits

• This is a full-time, salaried exempt position.
• The budgeted salary range is between $75,000 and $95,000.
• Comprehensive benefits package focused on health and wellness, work-life balance, and financial security, including:
  • Medical, dental, and vision coverage.
  • Vacation and sick leave.
  • Paid holidays.
  • A 401(k) with match.
  • Flexible spending accounts.
  • Disability, life, and AD&D insurance.
  • Parental bonding and bereavement leave.
  • Employee assistance program.
  • Technology stipend.
  • Pet benefits.
  • Military leave.