Graphic Designer (Performance Marketing & Paid Social)
Location
United States
Posted
8 days ago
Salary
Not specified
Seniority
Mid Level
Job Description
Company: DREAMLABS
Reports to: Blake Pinsker, CEO
Other Leadership: Torii Rowe, Co-Founder
Location: Remote
Employment Type: Full-Time
Compensation: $60,000 – $80,000 (DOE)
About DREAMLABS
DREAMLABS is a performance marketing agency that builds and scales disruptive DTC eCommerce brands. We specialize in high-performance creative production and paid social strategy, partnering with ambitious brands across categories.
We operate lean, fast, and execution-first. No corporate red tape. High autonomy. High accountability.
AI proficiency is a core expectation across our team. We hire modern operators who use AI tools daily to increase output, sharpen ideas, and eliminate inefficiency.
Role Overview
We are hiring a Performance Marketing Graphic Designer to become our go-to designer for paid social and acquisition-focused creative.
This role is performance-first. You will own visual execution across Meta, TikTok, and other paid social platforms, building scalable testing systems and high-converting ad creative. You will collaborate closely with media buyers and creative strategists to drive measurable performance improvements.
This is a high-output, iteration-heavy role. We expect you to be proficient in leveraging AI tools to accelerate ideation, concept development, variation creation, and workflow efficiency.
Core Responsibilities
Paid Social & Performance Creative (Primary Focus)
• Design high-converting static ads for Meta, TikTok, and other paid platforms
• Create structured creative variations for systematic A/B testing
• Develop thumb-stopping hooks and performance-driven visual concepts
• Translate performance data into new design iterations
• Rapidly iterate based on feedback from media buyers
• Maintain brand consistency while optimizing for conversion
• Use AI tools to generate visual concepts, variations, angles, and layout exploration
Creative Systems & Testing Infrastructure
• Build modular ad templates that allow for fast testing at scale
• Develop structured naming, file organization, and creative testing workflows
• Improve internal systems to increase output without sacrificing quality
• Support the creative strategy team with rapid concept mockups
• Ensure consistent on-time delivery across accounts
• Use AI to accelerate research, competitive analysis, and visual exploration
Cross-Channel Support (Secondary)
• Support email marketing design when needed
• Collaborate on brand refreshes and visual system improvements
Design Tools, Workflow & AI Integration
• Proficient in Figma and Adobe Creative Suite
• Strong understanding of paid social ad specs and platform nuances
• Highly organized with spreadsheets, task lists, and deadlines
• Demonstrated daily use of AI tools (ChatGPT, Midjourney, image generation tools, etc.)
• Ability to explain how AI increases your output and iteration speed
What Success Looks Like in 12 Months
• Noticeable improvement in CTR and thumb-stop rates across accounts
• Increased creative testing velocity across all clients
• Clear modular systems built for scalable paid social production
• Faster iteration cycles driven by AI integration
• Strong collaboration between design, strategy, and media buying
• Reliable on-time delivery with minimal oversight
• Organized creative libraries and structured testing workflows
Job Requirements
- Must-Have Experience
- 3–6+ years designing for DTC brands
- Strong portfolio of real paid social ad creative (not just brand work or mockups)
- Experience designing high-performing static ads for Meta and TikTok
- Understanding of direct-response principles and conversion-focused design
- Experience working closely with performance teams or media buyers
- Proficiency in Figma and Adobe Creative Suite
- Demonstrated experience using AI tools in daily workflow
- Highly organized and able to manage multiple brands simultaneously
- Strong typography, hierarchy, and visual clarity across performance ads
- Strong Plus If You Have
- Agency experience managing multiple DTC accounts
- Experience designing landing pages or CRO-focused pages
- Familiarity with performance metrics (CTR, CPC, CPA, CVR, ROAS)
- Experience building modular creative testing systems
- Experience working directly with founders or CEOs
Benefits
- Compensation & Benefits
- Base Salary: $60,000 – $80,000 (depending on experience)
- Remote work environment
- Direct exposure to leadership
- Opportunity to grow with a fast-scaling agency
- Collaborative, high-performance culture
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