About Steer Health

Steer Health is a healthcare innovation company transforming patient engagement, acquisition, and retention through intelligent automation and data-driven marketing strategies. We work with hospitals, clinics, and healthcare systems to deliver measurable outcomes and improve digital experiences across the patient journey.

Position Overview

Steer Health is seeking an experienced and strategic SEO Manager to lead and grow our organic search practice for enterprise healthcare clients. This role is responsible for setting the strategic direction of multi-location SEO programs, managing and mentoring a team of SEO Specialists, and ensuring quality execution across all client engagements.

The ideal candidate is an experienced people manager who can operate at the intersection of strategy and execution — translating complex SEO requirements into structured team workflows, while staying current on advances in technical SEO, local search, and generative engine optimization. This is a leadership role with direct ownership of team performance, client outcomes, and program quality.

Key Responsibilities

Team Leadership & People Management

• Directly manage, coach, and develop one or more SEO Specialists, providing ongoing guidance on strategy, prioritization, and craft

• Conduct regular 1:1s, performance reviews, and skills assessments to support team growth and accountability

• Assign workloads across team members aligned to client scope, complexity, and bandwidth

• Establish team standards for documentation, reporting, and quality assurance across all deliverables

• Foster a high-performance culture rooted in data-driven decision making and continuous improvement

SEO Strategy & Program Oversight

• Own the strategic roadmap for all assigned client SEO programs, from initial audit through ongoing optimization

• Translate contract scope into phased, sprint-based execution plans with clear milestones and team responsibilities

• Review and approve SEO strategies, briefs, and deliverables produced by SEO Specialists before client delivery

• Lead strategic client conversations and serve as an escalation point for complex program challenges

• Maintain cross-program visibility into execution tracking, risk logs, and performance dashboards

Generative Engine Optimization (GEO)

• Guide team in architecting entity-first content structures aligned to schema best practices

• Oversee deployment of JSON-LD structured data across service, provider, and location templates

• Ensure AI summary-ready content sections — including definitive explainers and FAQ blocks — meet quality standards

• Monitor emerging trends in AI-generated search and translate them into actionable team practices

Local SEO & Multi-Location Program Management

• Set strategy and quality standards for Google Business Profile management at scale across client portfolios

• Guide Specialists on category optimization, appointment URL strategy, Q&A management, and review workflows

• Oversee citation audit processes and directory submission programs to ensure NAP consistency

• Track and report on local pack ranking improvements and map visibility across all locations

Keyword Intelligence & Content Strategy

• Develop and refine AI-powered keyword cluster frameworks spanning symptom, condition, and service intent

• Review competitor gap analyses and identify high-priority ranking opportunities across the client portfolio

• Ensure People Also Ask mining and structured Q&A integration is consistently applied across team deliverables

• Align organic strategy with paid search messaging and coordinate with cross-functional marketing stakeholders

Technical SEO Oversight

• Review and provide strategic direction on full crawl audits covering indexation, canonicalization, sitemaps, and internal linking

• Guide team execution of Core Web Vitals improvements including INP, LCP, and CLS optimization

• Validate schema markup implementation quality across client templates

• Serve as technical escalation resource for complex issues encountered by SEO Specialists

Reporting, KPIs & Client Communication

• Establish baseline performance metrics across all programs and track sprint-based progress at the team level

• Review and approve weekly summaries and monthly executive reports before delivery to clients

• Present program performance and strategic recommendations directly to senior client stakeholders

• Identify ranking acceleration opportunities (positions 5–20) and ensure team is actioning them consistently

• Report on organic sessions, non-brand growth, keyword rankings, local visibility, and conversion attribution