• Research, report, and adapt timely information and cultural stories for social media-first distribution across platforms such as Instagram, TikTok, YouTube Shorts, and emerging channels. • Translate complex social, political, and cultural topics into clear, accessible, and engaging short-form content tailored to Latino audiences. • Ensure content meets high standards of accuracy, credibility, cultural relevance, and editorial integrity, while remaining platform-native and engaging. • Develop, script, and produce original social media content in Spanish and Spanglish, including: Short-form videos (Reels, TikToks, Shorts), Carousels and static posts, and Stories with interactive elements (polls, quizzes, Q&A). • Experiment with new storytelling formats, franchises, and series focused on Latino culture, identity, work, immigration, and social impact. • Collaborate on ideation and pilots for new channels and content verticals. • Serve as on-camera talent for face-forward or voice-led videos, as well as produce effective faceless or text-driven formats when appropriate. • Bring a confident, authentic, and culturally fluent presence that resonates with Latino digital audiences, especially with a Gen Z audience. • Research, pitch, and produce original impact-driven stories and explainers that center Latino experiences in the U.S. • Contribute opinion, analysis, and cultural commentary pieces that provide context and reflection, while remaining accessible and shareable. • Integrate diverse voices, community perspectives, and reliable sources into all reporting. • Monitor and analyze content performance metrics to refine storytelling approaches and maximize reach and engagement. • Use social media management tools, analytics platforms, and AI-powered tools (for scripting, research support, editing workflows, or ideation) to increase efficiency and creativity. • Stay current on platform trends, algorithm shifts, and emerging digital tools relevant to social media journalism. • Uphold journalistic values of accuracy, transparency, and fairness across all content formats. • Approach sensitive topics with empathy, cultural awareness, and respect for the lived experiences of Latino communities. • Ensure stories are rooted in community relevance, historical context, and responsible reporting practices.