• Frequent engagement with Regional Sales Managers (RSMs) to develop and enhance technical aptitude of Hach’s products and related applications • Train and mentor RSMs to achieve technical competency related to strategic initiatives • Assist RSMs with qualifying, advancing and closing strategic and/or complex sales opportunities with the intent of developing seller’s competency • This would include performing site evaluations to uncover unmet needs and driving funnel growth at target accounts • Drive growth of lab, process equipment and service sales in support of strategic solutions strategy • Primary leadership role in the deployment of sales productivity programs and sales tools • Training and on-boarding of new RSMs to rapidly assimilate new associates • Work closely with new product commercialization teams to ensure rapid deployment of technical and commercial content to the field • Proactively engage and act as voice of sales (VOS) with other departments such as, but not limited to, Product Management, Marketing, Technical Support, Training and Service • Gather information on competitors, market trends, strategic opportunities, and risks