• Actively works with Field Sales Force and Distributor Network in targeting, account penetration, qualification, relationship development, needs analysis, proposing solutions, and closing business • Effective utilization of sales processes (Value Selling, Microsoft Dynamics, Power BI, etc.) that drives desired sales outcomes and identify improvements • Monitor customer, market and competitor activity and provide feedback to sales leadership • Develop a regional business plan to achieve sales goals and company objectives • Responsible for improving customer satisfaction; accountable for resolving customer problems • Fully communicate sales and marketing needs to sales leadership • Formulate and implement effective time/territory management tactics • Manage operating expense budget for assigned area