Role Overview

The Commercial Dealer Manager, U.S. will be responsible for building, activating, and growing a high-performing dealer network to distribute Centr and Centr x HYROX commercial equipment across the U.S.

This role will focus on recruiting, setting up, and developing dealers who sell into key vertical market segments, including:

• Corporate fitness & workplace wellness
• Hospitality (hotels, resorts)
• Education (K–12, colleges, universities)
• Local government agencies & public facilities
• Multi-family housing & residential communities
• Independent gyms, clubs, and studios
• Local HYROX affiliates and HYROX Training Centers

You’ll combine strong B2B acumen with channel-development expertise to design and execute the dealer go-to-market strategy, drive sell-in and sell-through, and ensure our dealers are enabled to position Centr as a complete commercial fitness solution. Success will be measured by dealer acquisition, revenue growth, margin performance, and the depth and quality of dealer relationships across your territories.

Key Responsibilities

• Build and execute a dealer market roadmap for the U.S. to drive sales of Centr and Centr x HYROX product lines across targeted vertical segments.
• Identify geographic markets and vertical opportunities, and align dealer coverage to maximize penetration and growth.
• Define and manage territory plans for dealers, including revenue targets, segment focus, and key account priorities.

• Identify, prospect, and sign new dealers with strong reach into commercial fitness, corporate wellness, hospitality, education, government, multi-family, and independent gym segments.
• Lead end-to-end dealer onboarding, including contracts, pricing programs, operational setup, and training on Centr’s product portfolio and brand standards.
• Develop dealer playbooks, sales tools, and training content to ensure dealers can effectively position and sell Centr and Centr x HYROX solutions.

• Develop and maintain actionable business plans by dealer, focused on growing Centr’s share and positioning Centr as a holistic solution (strength, cardio, racks, rigs, HYROX competition gear, and digital solutions where applicable).
• Conduct regular business reviews with dealers to assess performance, pipeline, program adoption, and growth opportunities.
• Partner with dealers on joint customer pursuits, supporting prospecting, pitches, proposals, and closing key multi-site or strategic deals.

• Equip dealers to win in targeted verticals, tailoring messaging, programs, and product assortments for corporate fitness, hospitality, education, local government, multi-family, and independent fitness operators.
• Work closely with local HYROX affiliates and dealers to establish and grow HYROX Training Centers, ensuring alignment between equipment, programming, and brand standards.
• Support dealers in developing local and regional marketing initiatives, events, and demonstrations that drive demand and HYROX activation.

• Use Salesforce (or similar CRM) as the system of record for dealer accounts, opportunities, and pipelines.
• • Build and maintain a robust pipeline of new dealer prospects and downstream end-customer opportunities.
  • Develop target lists, profile dealer capabilities, and track key activities and progress through the funnel.
  • Report accurately on dealer-driven pipeline health, forecast, and performance.
  • Provide accurate monthly and quarterly revenue, margin, and program adoption

• Maintain strong focus on achieving and exceeding quarterly and fiscal year revenue and margin goals through the dealer channel.
• Review monthly sales, margin, and inventory and sell-through data by dealer to identify trends, risks, and opportunities for program optimization and expansion.
• Work within defined pricing, discounting, and dealer program guidelines to balance growth, channel health, and profitability.
• Manage channel conflict thoughtfully, ensuring clear rules of engagement between direct and dealer-led opportunities.

• Represent Centr at industry events, trade shows, and regional dealer meetings as needed across the U.S.
• Support key dealers at their own customer events, open houses, and demonstrations to strengthen Centr’s presence in local markets.
  
  

Qualifications

• 5+ years of B2B sales and key account or channel management experience, with a demonstrable track record of success in dealer/distributor or indirect sales models.
• Proven experience selling fitness equipment or related commercial solutions (e.g., sporting goods, wellness technology, performance training solutions) into multi-site operators and/or vertical markets such as corporate, hospitality, education, or government.
• Experience recruiting, onboarding, and developing dealers or distributors within defined territories is strongly preferred.
• Hands-on experience building and managing pipeline and accounts in Salesforce (or a similar enterprise CRM), including opportunity tracking, forecasting, and reporting.
• Strong negotiation skills and financial acumen, including familiarity with pricing strategies, margin management, tiered dealer programs, and multi-year agreements.
• Bachelor’s degree in Business, Marketing, Sports Management, or related field – or equivalent work experience.
• Ability to travel up to ~50% within the U.S. and to meet with dealers, support end-customer opportunities, and attend events and trade shows.
• Excellent communication, presentation, and relationship-building skills, with the ability to influence both internal stakeholders and external partners.