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Senior Lifecycle Marketing Manager
Location
United States
Posted
8 days ago
Salary
Not specified
Job Description
Role Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager - REMOTE. In this strategic role, you will own and evolve lifecycle monetization across the online and self-serve ecosystem. As a lifecycle leader, your ability to translate product usage and customer intent into measurable revenue impact will be paramount. You will shape the product-led growth and monetization strategy, working cross-functionally to maximize customer lifetime value within a dynamic, multi-product portfolio.
- Owning lifecycle monetization strategy, driving conversion, upgrades, expansion, and resubscription.
- Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back.
- Partnering with Data Science and Analytics to build segmentation and predictive models.
- Driving lifecycle experimentation to improve revenue outcomes.
- Defining measurement and attribution frameworks connecting programs to growth.
- Influencing product roadmap and go-to-market priorities through insights.
Qualifications
- Minimum 13 years of experience in lifecycle monetization for PLG SaaS or subscription businesses.
- Proven track record of driving revenue impact through lifecycle programs.
- Strong collaboration skills across Product, Data Science, and Analytics teams.
- Deep understanding of product usage analytics, predictive modeling, and LTV frameworks.
- Strong executive presence and ability to balance automation with personalization.
- Experience in multi-channel lifecycle marketing and orchestration strategies.
Benefits
- Competitive salary packages based on qualifications and experience.
- Comprehensive benefits program focusing on physical, mental, and financial well-being.
- Flexible work arrangements with a strong support for work-life balance.
- Opportunities for career growth and skill development in a collaborative environment.
- Commitment to fair hiring practices and support for candidates during the hiring process.
Job Requirements
- Minimum 13 years of experience in lifecycle monetization for PLG SaaS or subscription businesses.
- Proven track record of driving revenue impact through lifecycle programs.
- Strong collaboration skills across Product, Data Science, and Analytics teams.
- Deep understanding of product usage analytics, predictive modeling, and LTV frameworks.
- Strong executive presence and ability to balance automation with personalization.
- Experience in multi-channel lifecycle marketing and orchestration strategies.
Benefits
- Competitive salary packages based on qualifications and experience.
- Comprehensive benefits program focusing on physical, mental, and financial well-being.
- Flexible work arrangements with a strong support for work-life balance.
- Opportunities for career growth and skill development in a collaborative environment.
- Commitment to fair hiring practices and support for candidates during the hiring process.
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