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Role Description

Workiva is in pursuit of a visionary product marketing leader to shape the strategy and commercial success of our financial reporting solutions portfolio globally. As Senior Director, Product Marketing, you will bring a deep domain expertise in the Office of the CFO, a vision for AI’s role in financial reporting processes, and high-level strategic thinking to unlock opportunities to drive revenue growth and portfolio performance. Your expertise in creating compelling and differentiated positioning, messaging, and customer-centric go-to-market plans will drive the success of Workiva’s financial reporting solutions in a rapidly evolving regulatory and competitive landscape.

Acting as change agent, innovator, and operator, you’ll turn strategy into action by building coalitions of senior leadership in Sales, Product, Revenue Marketing, and Solution Ownership toward a shared vision of GTM excellence. You’ll rally supporting cross-functional team members at all levels in the development of execution plans to achieve common goals. You will manage and mentor a talented team of product marketers to challenge the status quo and drive exponential growth.

What You'll Do

• Strategic Planning: Lead the development of Workiva’s go-to-market (GTM) strategy globally for our financial reporting solutions, aligning market opportunities, customer needs, and short- and long-term business objectives.
• Market Mapping: Continuously analyze the industry landscape to identify emerging trends, competitive moves, and disruptive technologies that could shape Workiva’s strategy. Distill these insights into actionable, forward-thinking marketing plans that drive differentiation and growth.
• Product Portfolio Influence: Drive the future of our solutions by collaborating closely with Product teams to ensure offerings address current and emerging customer challenges while maintaining competitive differentiation. Leverage market and sales insights to influence product roadmaps that meet evolving customer needs.
• Data-Driven Decisions: Integrate insights from KPIs to proactively measure business results against investment, and pivot as needed based on results.
• Cross-Team Leadership: Work closely with cross-functional leaders and their teams across Product, Sales, Sales Enablement, and Revenue Marketing to turn big ideas into actionable plans and measurable outcomes.
• Customer and Industry Engagement: Build deep relationships with customer and industry leaders to formulate a point of view on where the market and regulatory landscape is headed.
• Industry Evangelism: Represent Workiva as a thought leader at events, in publications, and through high-profile engagements with customers and stakeholders. Drive thought leadership through content and speaking engagements that elevate Workiva’s profile as a trusted leader in software for the Office of the CFO.
• Team Leader: Inspire and lead a team engaged in driving market momentum, elevating Workiva’s industry presence, and delivering incredible customer value.

Qualifications

• Bachelor’s Degree in marketing or related field.
• 12+ years of progressive experience in product marketing, product management, marketing, business strategy, or closely related roles.
• B2B marketing or product marketing experience in the SaaS industry.

Requirements

• MBA or equivalent advanced degree preferred.
• 8+ years of experience in managing and leading high-performing global teams.
• Experience leading cross-functional initiatives that require a high degree of change management.
• Deep understanding of Office of the CFO processes and workflows, especially financial reporting, including buyer personas and competitive dynamics.
• A proven ability to craft and execute product marketing strategies that drive tangible results.
• Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives.
• Proven ability to innovate and optimize marketing strategies to deliver measurable business results.
• Exceptional program management skills to drive initiatives forward with clarity and impact.

Travel Requirements & Working Conditions

• 25% travel for customer and internal meetings.
• Reliable internet access for any period of time working remotely and not in a Workiva office.

Benefits

• Salary range in the US: $185,000.00 - $296,000.00.
• A discretionary bonus typically paid annually.
• Restricted Stock Units granted at time of hire.
• 401(k) match and comprehensive employee benefits package.